CLEAR SCOPE / CLEAR RESPONSIBILITIES
Good work has a process.
A practical sequence from the first conversation to a working website, with decisions, reviews, and responsibilities made clear along the way.
A SHARED ROADMAP
From first conversation to launch.
01 / Discover
Goals, constraints & fit
02 / Strategize
Structure & scope
03 / Design
Content & visual direction
04 / Develop
Build & connect
05 / Launch
Check & release
06 / Partner
Maintain & improve
A decision and a review point at every stage.
01
Discovery
We learn about your business, goals, current systems, and constraints. Together, we decide whether our approach, expertise, and availability fit what you need. If another path makes more sense, we will say so and help point you toward it.
02
Strategy
We define the page structure, content priorities, search intent, conversion paths, and technical requirements. The scope and deliverables become the shared plan.
03
Design
We establish the visual direction and build a coherent experience across key layouts. Reviews focus on hierarchy, clarity, usability, and how the site represents the business.
04
Development
We implement the approved direction in WordPress, connect the scoped integrations, and build responsive behavior. Content remains editable where the system allows.
05
QA & launch
We check devices, navigation, links, forms, metadata, accessibility basics, and performance. Production deployment follows a reviewed launch plan and a recovery path.
06
Ongoing partnership
An optional retainer keeps technical oversight and planned development connected to the people who know the website. Priorities evolve with the business.
WHAT KEEPS THE PROJECT MOVING
Your knowledge is part of the build.
Accurate service information, brand assets, project photography, and timely feedback help us make better decisions.
A timeline we can both work with.
We agree on review points and the information needed at each stage. When assets or decisions arrive later than planned, we adjust the schedule together.
You do not need to arrive with every answer. The discovery phase helps identify what is needed and who will provide it.
THE NEXT STEP
Tell us what you need the web to do.
Bring the business problem, the current website, or the idea you are working through. We will help define a practical next step.
Four new projects per month.
We limit new work so each engagement gets direct attention. Timing and fit are discussed before we commit.